Scope and pricing guide

How much does an AI visibility audit cost?

Selected public fixed-price offers checked on 30 September 2026 run from $197 to $5,500—but they do not buy the same work. Compare scope first, then calculate the delivery floor for your own offer.

Public examples with source linksFree browser calculatorUpdated 30 September 2026
Short answer: there is no reliable single market price. In the selected public offers below, a compact fixed-price audit is listed at $197, while deeper engagements are listed at $4,500 and $5,500. Question volume, engine coverage, repeat runs, competitors, markets and reporting depth explain much of the gap.

Selected public price examples

These are observed public offers, not a representative market sample, recommendation or like-for-like ranking. Prices and availability can change. Taxes may be added depending on seller and buyer location.

Provider and offerPublic priceSelected published scope
HoldThat — AI Visibility Audit$197 fixedReport within 10 business days.
AI Visibility Partners — Snapshot$4953–5 prompts, one engine, one market, one-page readout and 30-minute call.
AI Visibility Partners — Baseline Audit$75025–50 prompts, four engines, three passes, competitors, action list and readout.
Jarred Smith — AI Visibility Audit$4,500 fixed10-business-day delivery and up to five competitors.
Etched — GEO Audit$5,500 one time15–20 prompts across four named AI platforms, competitive analysis and roadmap.

What changes the cost?

Observation volume

Questions × engines × repeat runs × markets creates the raw number of responses that must be generated and checked.

Competitive scope

More competitors mean more mention, recommendation, positioning and evidence comparisons.

Evidence depth

Capturing URLs, dates, quotes, citations and screenshots takes longer than recording a simple yes/no mention.

Decision support

Executive summaries, prioritized roadmaps, readout calls and implementation support add work beyond measurement.

Calculate a delivery-cost floor

Model the minimum price needed to cover manual observation time, analysis, administration, direct costs and a scope contingency. Inputs and results remain in your browser.

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The calculation

Observation volumebuyer questions × AI engines × repeat runs
Testing hoursobservation volume × minutes per observation ÷ 60
Total delivery hourstesting hours + analysis/report hours + calls/admin hours
Project cost floor(total delivery hours × hourly cost floor + direct costs) × (1 + contingency)

How to compare two offers

  • Ask for the exact number of questions, engines, repeat runs, markets and competitors.
  • Confirm whether the provider records dated evidence or only a summary score.
  • Separate a one-time snapshot from recurring monitoring.
  • Check whether recommendations, implementation help and a client readout are included.
  • Do not interpret a single generated answer as a stable ranking or guaranteed future result.

Sources and checking notes

Public offer pages checked 30 September 2026: HoldThat, AI Visibility Partners, Jarred Smith and Etched. Each seller defines scope differently; this page preserves only selected published details needed for comparison.

Arise GEO's pricing explainer was used as a secondary cross-check for common scope drivers such as question-set size, engine coverage, competitors, repeat runs and technical depth.

From cost floor to client price

Model three audit packages in one workbook.

The $39 Excel calculator adds target margin, commercial rounding, gross profit, effective hourly revenue and monthly capacity for Quick Scan, Standard Audit and Deep Audit. The complete $149 Audit Kit remains available when you also need evidence capture, scoring and client reporting.

Frequently asked questions

How much does an AI visibility audit cost?

Selected public fixed-price offers checked on 30 September 2026 ran from $197 to $5,500, but their scope varied substantially. Compare questions, engines, repeat runs, markets, competitors, analysis and support before comparing prices.

What changes the cost?

The main drivers are observation volume, competitive scope, evidence depth and the amount of reporting, implementation planning and client support.

Can one AI answer be treated as a stable ranking?

No. AI responses can vary by time, model, location, account context and wording. Record dates, exact prompts and evidence, and repeat observations when the decision needs more confidence.