Planned release · Editable Word + Excel files

Turn one customer interview into an approved case study.

Select the right story, prepare a focused interview, trace claims to evidence, complete fact checking and record the exact version and channels the customer approved.

$49Not available yet
54 interview questions75-case trackerNo macros
Anonymous signal. No email or account.
Case Study Interview Kit guide and pipeline tracker preview

Keep the story useful, accurate and reviewable.

The kit connects story selection, interview preparation, source notes, drafting, fact checking and approval so a strong narrative does not outrun its evidence or permissions.

01 · Interview

Ask for specifics.

Use 54 prompts across nine sections, a 45-minute structure and follow-up techniques that uncover context, implementation and outcomes.

02 · Verify

Trace every material claim.

Build an evidence record, distinguish direct quotes from paraphrases and complete an internal fact check before customer review.

03 · Approve

Record the exact decision.

Track final-draft, internal and customer approval plus approved channels, restrictions and the published URL.

Manage a repeatable customer-story pipeline.

The companion workbook holds 75 candidate stories, calculates readiness and timing, and keeps fictional demo rows out of the live dashboard.

Prepared

Start with a credible brief.

Define the audience, relationship owner, potential outcome, known facts and release basis before booking an interview.

Controlled

Separate each approval.

See when fact checking, internal approval or customer approval is still incomplete instead of treating them as one vague status.

Visible

Spot holds and delays.

Use automatic readiness and timing flags to find missing release basis, overdue actions and stories ready to publish.

This toolkit supports interviews, content production and approval records. It does not create consent or publication rights, verify facts automatically, provide legal advice or guarantee publication, sales, revenue or customer outcomes. Confirm permissions, privacy, recording rules, regulated claims, intellectual property and final wording before publication.

Questions before launch

What is included?

An editable 17-page Word guide, 54 interview questions, story brief, interview plan, evidence record, draft template, fact-check and approval workflow, plus an Excel pipeline tracker for 75 candidate stories.

Does the tracker automate publication approval?

No. It calculates workflow readiness from the statuses your team enters. A person must verify facts, permissions, wording and the final customer decision.

Can I adapt the files for my team?

Yes. Both files are editable and the workbook uses standard formulas, dropdowns and conditional formatting without macros.

Why is checkout unavailable?

This page measures anonymous launch interest before the product receives a live checkout. No email or account is collected.

Planned release

Create customer stories with a documented path from interview to approval.

Vote anonymously if this is the product Miando should launch next.

$49Not available yet