Planned release · Excel workbook + guide

Turn competitor research into a 90-day plan.

Compare what local buyers can actually see, keep every score tied to evidence, and focus the next three actions instead of collecting scattered notes.

$79Not available yet
6 businesses24 criteriaNo macros
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Local Competitor Audit Kit shown on a laptop and tablet

One comparison process from public evidence to owned action.

The workbook keeps the competitor set, source trail, scoring rubric and execution plan in one place so the audit can be reviewed and refreshed instead of rebuilt.

01 · Profile

Choose fair alternatives.

Define your business and five competitors by service, buyer, geography, offer, price position and visible proof.

02 · Score

Rate observable evidence.

Use the same 0-3 and N/A rubric across 24 criteria, with an observation, source URL and date for every score.

03 · Act

Build the next 90 days.

Move the highest-value gaps into a 30-row plan with priority, owner, due date, impact, effort and completion evidence.

Designed for decisions, not private intelligence.

The guide keeps the method narrow: lawful public observations, a consistent rubric and clear limits on what the scores can prove.

Reviewable

Keep the source trail.

Store the exact public page or profile and the date checked instead of relying on memory.

Comparable

Use one scoring rule.

Apply the same evidence boundary to your business and every competitor, using N/A when necessary.

Actionable

Limit work in progress.

Start with no more than three P1 actions and define the evidence that will prove completion.

The kit does not scrape websites or guarantee rankings, traffic, leads, sales, profit or market share. Use lawful public information only and check current platform terms, privacy rules, database rights, advertising law and local requirements before scaled collection or public comparative claims.

Questions before launch

Does the workbook collect competitor data automatically?

No. It is a manual evidence, scoring and planning system. It does not scrape websites, connect to third-party platforms or bypass access controls.

Can an agency use it for client work?

Yes. The structure supports lightweight internal or client audits, but the buyer remains responsible for lawful sourcing, permissions and any public claims.

Are the scores market benchmarks?

No. They are directional summaries of visible evidence under one stated rubric. They do not prove market share, commercial performance or service quality.

Why is checkout unavailable?

This page measures anonymous launch interest before the product receives a live checkout. No email or account is collected.

Planned release

Build one evidence-based local competitor audit.

Vote anonymously if this is the product Miando should launch next.

$79Not available yet