Choose fair alternatives.
Define your business and five competitors by service, buyer, geography, offer, price position and visible proof.
Compare what local buyers can actually see, keep every score tied to evidence, and focus the next three actions instead of collecting scattered notes.

The workbook keeps the competitor set, source trail, scoring rubric and execution plan in one place so the audit can be reviewed and refreshed instead of rebuilt.
Define your business and five competitors by service, buyer, geography, offer, price position and visible proof.
Use the same 0-3 and N/A rubric across 24 criteria, with an observation, source URL and date for every score.
Move the highest-value gaps into a 30-row plan with priority, owner, due date, impact, effort and completion evidence.
The guide keeps the method narrow: lawful public observations, a consistent rubric and clear limits on what the scores can prove.
Store the exact public page or profile and the date checked instead of relying on memory.
Apply the same evidence boundary to your business and every competitor, using N/A when necessary.
Start with no more than three P1 actions and define the evidence that will prove completion.
The kit does not scrape websites or guarantee rankings, traffic, leads, sales, profit or market share. Use lawful public information only and check current platform terms, privacy rules, database rights, advertising law and local requirements before scaled collection or public comparative claims.
No. It is a manual evidence, scoring and planning system. It does not scrape websites, connect to third-party platforms or bypass access controls.
Yes. The structure supports lightweight internal or client audits, but the buyer remains responsible for lawful sourcing, permissions and any public claims.
No. They are directional summaries of visible evidence under one stated rubric. They do not prove market share, commercial performance or service quality.
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